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Attentionitis – Why Shorter Is Better

At-ten-tio-ni-tis is a spreading disease on the internet that impairs a person’s ability to focus on a single webpage. This can be acquired by only a few hours of surfing or a few minutes hanging out on video sites like Youtube.

Answer the three questions below and after that you’ll find out if you caught this spreading disease…

Question number one

How much soil is there in a hole measuring one meter by one meter by one meter? (Answer below)

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None, it’s a hole!

Question number two

A man dressed all in black is walking down a country lane. Suddenly a large black car without any lights on comes round the corner and screeches to a halt.

How did the driver know there was a man in the road?

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It was daylight!

Question number three

A mute person goes into a shop and wants to buy a toothbrush. By imitating the action of brushing his teeth he successfully expresses himself to the shopkeeper and the purchase is done.

Next, into the shop comes a blind man who wants to buy a pair of sunglasses, how does he indicate what he wants?

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He would simply ask.

What did you get?

If you have answered the three questions correctly then you are clear of Attentionitis but beware this is a contagious disease you might catch it from suffering patients.

If you have answered only one or two correctly then you are in the stage 2 of this disease, go get some tea to calm down and concentrate.

If you haven’t answered any of the questions right, I’m sorry but I can’t do anything for you, just read on.

Attentionitis everywhere!

When I logged in to Google Analytics a while ago, I checked one of my sites and saw a huge traffic spike yesterday. Looking at the traffic sources, Stumble Upon topped the leader board. Unfortunately, the bounce rate was horrible and the average time spent on the site is less than a minute! Imagine that.

A recent study was also conducted that people watching Youtube videos judge the whole video on the first 20 seconds. If those first seconds sucks, they’ll switch to the other video, if it’s entertaining then they’ll finish it.

With that said, we can declare that most people online has Attentionitis.

Cure?

Nope, at the moment, there’s no world wide cure going on so if you are selling or want to give a certain information…

“Do it shorter because less is more. Speed matters.”

On a side note, Blaise Pascal, a French mathematician and philosopher once said to his friend in a letter “I have made this letter longer than usual, only because I have not had time to make it shorter.”

But shorter is harder.

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