Influencer Marketing Philippines
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Services - Social Media Marketing
4.9 Rating
30 Under 30 (Forbes Asia 2017)
4.6 Rating
4.3 Rating
Let Our Influencer Marketing Services Amplify Your Brand’s Voice
Influencer Marketing Agency
Are you a brand seeking effective ways to engage your target audience and increase your online presence? Look no further! Carl Ocab Digital Marketing’s Influencer Marketing services connect influencers and brands, providing a win-win solution for both parties.
What is Influencer Marketing?
Influencer Marketing is a rising marketing strategy that has been common since the surge of social media. This strategy involves collaborating with popular social media users, known as “influencers,” to promote a brand’s products or services. These influencers have significantly engaged followers on social media platforms and online channels. And that influence allows them to sway their followers’ opinions and purchasing decisions – impacting your products and services.
Influencer Marketing Strategy Management
We contact, negotiate, and work with the influencers on your behalf. Here’s how we do our Influencer Management here at CODM:
STRATEGY
We strategize a Facebook, Instagram, or TikTok influencer campaign to help your brand get real marketing and sales results.
SOURCING
We’ll recruit influencers that match your brand personality. Let’s choose influencers that align with your brand’s target demographics and values.
NEGOTIATION
We’ll use our years of experience and our vast network of influencers to close deals with them at the best workable budget.
Influencer Marketing Creative Content Creation
We create authentic campaigns that stand out from the crowd! Here’s an overview of the process that we do for our Influencer Marketing business:
Influencer Marketing Process
Influencer Brief
From talking to the influencer regarding your business, products, and other pertinent details, we’ll do them all for you. We will ensure a smooth influencer marketing campaign wherein the influencer can effectively communicate your brand’s message.
Content Conceptualization
We’ll create brand-appropriate material and innovative content that resonates with your target audience. A deck will also be provided so you can review it first and provide feedback before we proceed with the implementation.
Campaign Execution
Finally, we’ll carry out a campaign that would help increase brand awareness, drive website traffic, and boost product sales. We assure you that this collaboration ensures that the content feels organic and authentic
Influencer Marketing Report and Analysis
- We help you understand how it impacts your business
- Compilation of Metrics with performance stats for you to understand the campaign performance
- Feedback/Insight – How did the campaign fair? We’ll also provide actionable recommendations for your next campaign.
- We show you tangible business impact on your marketing and sales metrics.
Influencer Marketing Services
Gaming Influencer Marketing Campaign
Brands collaborating with influencers in the gaming community are starting to surge nowadays because of their dedicated and engaged fanbases. Though this campaign is primarily effective in the gaming industry, video game companies and related brands have started to team up with Gaming influencers for their products and services.
DO YOU WANT TO WORK WITH US?
CODM Influencer Marketing aims to help brands create content that social media audiences want to consume, which makes real marketing and sales results.
Using relevant metrics, we develop and execute Facebook, Instagram, and TikTok marketing campaigns to drive the results your brand needs.
Services - SMM Middle Form
Meet Our Stellar Team: Introducing the Roster of Talent!
Discover the dynamic individuals driving innovation and success within our team – each bringing unique skills and perspectives to the table.
Top Influencer Marketing Platforms
Don’t take our word for it, read what our clients have to say.
"Questionnaire at the start of the project helped us narrow down what we wanted and they were able to deliver. "
Very efficient to work with. No major revisions when they sent us initial look. Quick to respond to our concerns.
"Questionnaire at the start of the project helped us narrow down what we wanted and they were able to deliver. "
Very efficient to work with. No major revisions when they sent us initial look. Quick to respond to our concerns.
"They are going to stick with you in every step of the way and what we like most is that they never miss a deadline"
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They are going to stick with you in every step of the way and what we like most is that they never miss a deadline"
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They understood our needs and even made suggestions to better achieve our desired results."
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
"They understood our needs and even made suggestions to better achieve our desired results."
They also worked tirelessly on our project until we were satisfied with the final look of our website. If you are looking for a team that can deliver, then work with Carl Ocab Digital Marketing.
Our 8-Phase Influencer Marketing Process
At Carl Ocab Digital Marketing, we follow and observe steps to execute our influencer marketing strategy. We also have an 8-phase influencer marketing process!
Phase 1:
Initiation from Sales to Influencer Marketing Department
The sales team identifies a potential client interested in influencer marketing. Sales liaises with the influencer marketing department to transfer the client’s details and requirements.
Phase 2:
Briefing and Initial Communication
The influencer marketing head sends the company brief/deck/credentials to the client. Client fills out the KOL Communications Form provided by the agency, indicating preferences and requirements.
Phase 3:
Confirmation of Form
The influencer marketing head reviews the completed KOL Communications Form to ensure all details are accurate and clear. Any missing information or discrepancies are clarified with the client.
Phase 4:
Clarification with the Client
The influencer marketing head reaches out to the client to clarify specific details: Number of influencers required and geographical preference (entire Philippines or Metro Manila-based). Explanation of ex-deal basis and managing client expectations regarding influencer posts. Discussion on agency management and service fee, along with the client’s budget allocation for the campaign.
Phase 5:
Sending Influencer Roster
Based on the client’s preferences and budget, the influencer marketing head compiles a list of recommended influencers. The list is accompanied by a message reiterating the clarifications made with the client regarding influencer engagement and fees.
Phase 6:
Sending Price List
The agency sends a comprehensive price list detailing the costs associated with different levels of influencer engagement, along with the agency management and service fee.
Phase 7:
Follow-Up
The influencer marketing head follows up with the client to address any questions or concerns they may have regarding the price list, influencer roster, or campaign details.
Phase 8:
Closing the Deal
Once all queries are addressed and the client is satisfied with the proposed plan, the influencer marketing head finalizes the agreement. Terms and conditions are agreed upon, and necessary documentation is completed to formalize the partnership.
Our 8-Phase Influencer Marketing Process
At Carl Ocab Digital Marketing, we follow and observe steps to execute our influencer marketing strategy. We also have an 8-phase influencer marketing process!
Initiation from Sales to Influencer Marketing Department
The sales team identifies a potential client interested in influencer marketing. Sales liaises with the influencer marketing department to transfer the client’s details and requirements.
Briefing and Initial Communication
The influencer marketing head sends the company brief/deck/credentials to the client. Client fills out the KOL Communications Form provided by the agency, indicating preferences and requirements.
Confirmation of Form
The influencer marketing head reviews the completed KOL Communications Form to ensure all details are accurate and clear. Any missing information or discrepancies are clarified with the client.
Clarification with the Client
The influencer marketing head reaches out to the client to clarify specific details: Number of influencers required and geographical preference (entire Philippines or Metro Manila-based). Explanation of ex-deal basis and managing client expectations regarding influencer posts. Discussion on agency management and service fee, along with the client’s budget allocation for the campaign.
Sending Influencer Roster
Based on the client’s preferences and budget, the influencer marketing head compiles a list of recommended influencers. The list is accompanied by a message reiterating the clarifications made with the client regarding influencer engagement and fees.
Sending Price List
The agency sends a comprehensive price list detailing the costs associated with different levels of influencer engagement, along with the agency management and service fee.
Follow-Up
The influencer marketing head follows up with the client to address any questions or concerns they may have regarding the price list, influencer roster, or campaign details.
Closing the Deal
Once all queries are addressed and the client is satisfied with the proposed plan, the influencer marketing head finalizes the agreement. Terms and conditions are agreed upon, and necessary documentation is completed to formalize the partnership.
Phase 2:
Briefing and Initial Communication
The influencer marketing head sends the company brief/deck/credentials to the client. Client fills out the KOL Communications Form provided by the agency, indicating preferences and requirements.
Phase 3:
Confirmation of Form
The influencer marketing head reviews the completed KOL Communications Form to ensure all details are accurate and clear. Any missing information or discrepancies are clarified with the client.
Phase 4:
Clarification with the Client
The influencer marketing head reaches out to the client to clarify specific details: Number of influencers required and geographical preference (entire Philippines or Metro Manila-based). Explanation of ex-deal basis and managing client expectations regarding influencer posts. Discussion on agency management and service fee, along with the client’s budget allocation for the campaign.
Phase 5:
Sending Influencer Roster
Based on the client’s preferences and budget, the influencer marketing head compiles a list of recommended influencers. The list is accompanied by a message reiterating the clarifications made with the client regarding influencer engagement and fees.
Phase 6:
Sending Price List
The agency sends a comprehensive price list detailing the costs associated with different levels of influencer engagement, along with the agency management and service fee.
Phase 7:
Follow-Up
The influencer marketing head follows up with the client to address any questions or concerns they may have regarding the price list, influencer roster, or campaign details.
Phase 8:
Closing the Deal
Once all queries are addressed and the client is satisfied with the proposed plan, the influencer marketing head finalizes the agreement. Terms and conditions are agreed upon, and necessary documentation is completed to formalize the partnership.
FAQs About Our Influencer
Marketing
What are the best strategies for influencer marketing?
The best strategies for influencer marketing are:
- Look for influencers who share your brand’s values, style, and audience.
- Build real relations and create content that has a message to your target.
- Let the collaboration work itself out through your content.
For a lasting impression, use long-term relations rather than one-off campaigns.
What are the best platforms for influencer marketing?
The best platform that corresponds to your target audience are:
- Instagram with visual content and lifestyle brands.
- TikTok for the viral and short-form video.
- Facebook to reach high demographics effectively.
What factors have the most significant impact on influencer marketing effectiveness?
The factors that affect the effectiveness of influencer marketing are:
- Relevance of influencer to your brand.
- The rate of engagement with followers’ authenticity.
- The quality of the followers.
- Relevance to the target audience.
- The kind of platform used.
Defining campaign goals and a good communication channel from which the influencer can act is also significant in ensuring the desired campaign result.
How effective is influencer marketing?
The effectiveness of influencer marketing is measured by ROI. In the record of the State of Influencer Marketing Benchmark Report of 2024, 85% of marketers stated that they had acquired higher-quality customers through influencer marketing. Specifically, its key benefits are:
- Higher Engagement: Influencer marketing attracts quality audience engagements that are much more efficient than standard ads.
- Reach: With the right influencer marketing partner like Carl Ocab Digital Marketing, you can effectively target potential audience.
- Credibility: People trust recommendations from influencers than traditional advertisements.
