If you want to introduce your brand to social media, one method you can employ is influencer marketing. It’s one of the most commonly used methods of digital marketing.
With many people online on social media daily, there are only trusted individuals they follow, so businesses connect with those with large followings and high engagement rates and work with them. By working with them, companies have stronger chances of getting more conversions.
If you want to know more about influencer marketing, keep reading!
Influencer: Who They Are, What They Do, Types
What Are Influencers?
Influencers are usually content creators and celebrities with large social media followings. People trust them, resonate with their content, or see them as people they should aspire to be like.
Influencers have accounts on the following platforms:
- TikTok
- Youtube
What Do Influencers Do?
Influencers produce content and post them on their social media platforms. However, their content needs to be educational, entertaining, or engaging. The kind of content that they produce also appeals to their target audience. A lot of Web Design Services now have their work tailored for the content produced in influencer marketing. These outputs REsonate with users and drive meaningful interactions.
Some have large audiences spread throughout different demographics. Others have smaller, more niche but engaged audiences.
Types of Influencers
- Celebrity influencers: These influencers following of over 1 million and are ideal for big campaigns that reach multiple demographics. Doing business with them can be very expensive.
- Macroinfluencers: Their followings range from 100,000 to 1 million. They are established and have respective niches; marketers often enjoy working with them due to their expertise. Their followers have shared interest/s. However, they may have costly fees.
- Microinfluencers: These creators have 10,000 to 100,000 followers. They are usually found on Instagram, YouTube, and TikTok. Their audiences are highly engaged, and their fees are also relatively more affordable.
- Nanoinfluencers: The following count for nano influencers is 1,000 to 10,000 followers. They produce personable content and have a smaller reach, but they touch and cover specific demographics and communities. According to Influencer Marketing Hub data, 44% of brands prefer partnerships with nano influencers in 2024.
The most common platform on which influencers post their content is Instagram.
Benefits: Here’s Why You Should Work With Good Social Influencers
Amplified brand awareness
Influencers have a massive reach, giving them the power to boost brand exposure and awareness. When an influencer endorses or even recommends your brand, their followers will note this.
Collaborations with influencers can help you penetrate demographics and attract followers to your brand.
Precise targeting
For every marketing strategy, one crucial step is to identify and then target the right audience. That means understanding deeply your potential audience and who has the most to gain from your product or service.
With influencer marketing, you can skip this step. However, you must be careful when choosing the influencer you want to work with.
Trust and Credibility
Trust is why these influencers have fans and communities. Whenever a content creator shares honest feedback about your brand, it is a genuine testimonial. Thus, it helps strengthen your brand’s reputation and credibility – and in the long run, gets you more revenue.
Cost-effectiveness
Another major benefit of using influencer marketing is that it’s cost-effective. If you partner with the right people, you can get a good return in your investment! They are more affordable to get than
Considerations For Influencer Marketing
- Target audience: Choose an honest influencer who aligns with your brand’s values and target audience. It will help you reach your audience more easily.
- Honesty and Integrity: If the influencer you chose is very problematic, you may find yourself in hot water, which can hurt your brand. Choosing to work with an influencer who has a history of lying can also hurt your brand.
- Budget: You may also wish to consider your budget when picking an influencer to work with you. If you have a certain target audience, your best bet is to pick a nano or microinfluencer.
Thus, you need to choose the right influencer.
Work With An Award-Winning Digital Marketing Agency
Influencer marketing is an effective way to gain more conversions, build trust and reputation with your target audience, and of course, increase brand awareness. It’s a field where both agency and influencer have the freedom to choose with who they want to collaborate.
Influencer marketing isn’t the only digital marketing service you can obtain from Carl Ocab Digital Marketing! We offer Seo Services in the Philippines, which our founder and CEO helped pioneer in the Philippines, and other digital marketing services.
