I see loads of blogs everyday and honestly, 30-40% of those have a good and professional looking design. Though honestly, sometimes I judge a blog’s worth through its design: the cleanliness, the easy navigation, the colors, and a lot more.
But as I have observed, only 5-10% of the blogs that I visit have the “Important Blog Pages” which is very important 
Hehe…
So, what are those?
- About Page
- Contact Page
- Archives Page
- Advertising Page
About Page
Probably the most important of all, a blog’s about page is a like your own myspace page. Where you put who you are, what you are, what you do and some of your hobbies and interests (Now, don’t ramble too much!). It’s another way you can interact with your readers and be transparent to them.
What should I put in my about page?
- Picture – Of YOU, not your cat! Your picture is very important when it comes to your about page, it makes the reader’s feelings a bit more secure and makes them feel closer to you.
- Wha?! Who are you? – The about page is concentrated about you, not your idols or something, so your introduction should start on who you are, Just keep this side clean and simple, maybe a sentence or two.
- Experience in your Niche – A blogger should always ramble a bit on his expertise, experiences and what he knows about in his niche. Like for example: You blog about medical stuff and you’re a doctor, you probably should write that down so the reader will have trust on you.
- Uhh… Why should I read this again? – All people want something if they do something. That’s why it’s good to point out what the reader will get from your blog, what they will learn and what problems they can solve.
- Contact Me – This really should be on the next page, so you can just drop a link to your contacts page from your about page.
Contact Page
Another very important part of a blog, the contact page, it’s the one where readers will go if they want to say something to you. Like interviews, thank you messages, “Keep Blogging” messages, link exchange requests, questions and most importantly criticisms.
Anyway… If you’re using WordPress, I’d recommend you Douglas’ plugin.
Archives Page
What if a new visitor wants to find out what’s cool on your blog? What are the articles that you’ve written? It’ll be hard to do that without your archives page! The archives page makes it easier for the reader to dig through all your best content, it make their life easier. You don’t want them to waste their time searching do you?
Advertising Page
Well, if you just started your blog, you might want to skip this part first because if you have an advertising page, your traffic should’ve been built. Just remember, your advertising page should look like a sales talk with some humor and sense too.
What should it contain?
- What your blog about
- What will they benefit
- How much
- Contracts
- Your Contact
And that’s it! The 4 blog pages you SHOULD have to look like a sprofessional bloggers money maker. Another reminder: Be sure you don’t give them a 404 page, you don’t want to look dumb.
