In this section, we join the conversation about digital marketing in the Philippines with our insights!
Today, click matters, and attention spans are incredibly short; one missing piece has emerged as a vital component for getting results: the landing page. A common casualty of rushed creative brainstorming over ads and social media posts, landing pages are perhaps the...
A well-crafted digital marketing call to action (CTA) can make or break a campaign. It is the bridge between your content and conversion. After reading your content, it's clear what action to take if they sign up for a newsletter, download a free resource or purchase....
Have you ever imagined expanding your presence in the competitive world of digital marketing? Note how business owners or entrepreneurs aim and strive for their businesses to expand their reach and interact with their audience. Commonly, their goal is to become...
Website design acts as your brand identity across the Internet. It`s where visitors get their first impression of your business. A great user experience creates trust and boosts sales. However, visitors will leave if your website looks old or is hard to navigate. ...
Copywriting is a powerful communication tool and skill that can boost digital marketing strategy and increase the engagement and clicks of the target audience more than ever. It is more than just compiling words together; it is about creating powerful content that...
Does SEO content writing ring a bell? If not, and if you're curious if it's worth investing in, Carl Ocab Digital Marketing believes it is! It's part of several strategies for executing search engine optimization (SEO). If you wonder why you should invest in...
Campaigns are fully customized and 100% transparent ensuring you’ll achieve your business goals.
Instead of simply getting website visitors, it concentrates more on delivering quality leads and sales.
High-Quality SEO companies only do white-hat SEO. These are strategies that are in line with the terms and conditions of the search engines. That means there’s no chance of being penalized through it. While White-Hat SEO requires more time and effort because it requires manual and quality work, it always pays off in the long run.
Offers “affordable” packages of P10,000, P20,000, etc. Ask yourself, is it really affordable if you don’t get results?
Uses vague and technical-sounding terms to sound good. Words like “Robots.txt generation” and “Google Analytics integration.” However, in reality, a good SEO specialist can do this in just under 5 minutes.
Guarantees #1 ranking on Google. Sketchy SEO companies that say that they have a “special relationship” with Google and offers priority submission and the like. Read more about it here.
Offers a one-size-fits all SEO campaigns without considering your business’ objectives.
Since they won’t be able to reach their over promises, some may resort to giving you fake results by directing bots to your site so that it appears that you’re getting more visitors. Remember, always look for results–may it be leads, results, and/or rankings.
