In this section, we join the conversation about digital marketing in the Philippines with our insights!
When making videos most people are more worried about the actor/presenter, the scenery, the make-up, the lighting, basically the visual appeal of the video, than the script. Yes, those things are important and necessary. However, before exhausting all your energy on...
One of the trends that marketers have been doing for years now is content marketing. We may think that this strategy is new, but no, it has been with us and have been used for many years. So what is content marketing? Content marketing is a marketing strategy...
It's APEC week here in the Philippines, and traffic is at its worst. That's why we went out of town for a while and avoided the busy streets of Manila. Tonight, I'm in the City of Vigan. Home of the guilty pleasure Bagnet and Vigan longganisa. I know the city's...
Do you REALLY want to make money online? Listen now, because this is gonna be important and life changing. Last August 26, 2009, Carl wrote an article about how he’s got a secret: and that is “Content Is Not King” - it's marketing. It’s been about 6 years when he said...
“Make your marketing so useful people would pay for it.” - Jay Baer, author of New York times bestseller, Youtility Marketing is very important to every company. In fact, I think marketing is king. Marketing could make or break your company. Even if you have a great...
Social networks are everywhere these days. From the Big 3 (Facebook, Twitter and LinkedIn) to smaller networks you might not have heard of before, and those designed for one specific task (think Instagram), social networks have come to dominate online life. You might...
Campaigns are fully customized and 100% transparent ensuring you’ll achieve your business goals.
Instead of simply getting website visitors, it concentrates more on delivering quality leads and sales.
High-Quality SEO companies only do white-hat SEO. These are strategies that are in line with the terms and conditions of the search engines. That means there’s no chance of being penalized through it. While White-Hat SEO requires more time and effort because it requires manual and quality work, it always pays off in the long run.
Offers “affordable” packages of P10,000, P20,000, etc. Ask yourself, is it really affordable if you don’t get results?
Uses vague and technical-sounding terms to sound good. Words like “Robots.txt generation” and “Google Analytics integration.” However, in reality, a good SEO specialist can do this in just under 5 minutes.
Guarantees #1 ranking on Google. Sketchy SEO companies that say that they have a “special relationship” with Google and offers priority submission and the like. Read more about it here.
Offers a one-size-fits all SEO campaigns without considering your business’ objectives.
Since they won’t be able to reach their over promises, some may resort to giving you fake results by directing bots to your site so that it appears that you’re getting more visitors. Remember, always look for results–may it be leads, results, and/or rankings.
