Finding the best influencer marketing strategy is a big deal for your brand. Think of it like having the right tools for a home improvement job—the better tools, the better your results. A good influencer strategy helps you find genuine influencers, manage influencer marketing campaigns easily, and see what’s working and what’s not. So don’t go about wasting your time on the wrong ones. Picking wisely means: real growth, strong connections.
Curious about influencer marketing strategy and how to find the right platform? Read on!
Check Engagement Rate vs. Follower Count
Quick way to spot fake followers? Check the influencer’s engagement rate. If someone has a huge following but very few likes, comments, or shares on their posts, run! It’s a major red flag, and their followers are probably fake. Real followers are likely to interact, so low engagement only means one thing: bots. More than influencer marketing, this also helps with your SEO strategy as authentic engagement can signal quality content.
Look for Generic or Spammy Content
Bots and fake accounts are, as what you call them—robots. They leave very generic and repetitive comments, often sounding the same all throughout posts. Spot comments like “Great post!” or just a bunch of emojis. These comments don’t show real interest or engagement in the content. It’s important to know that authentic engagement includes thoughtful comments, like questions or very specific reactions. This kind of genuine interaction is what’s going to help your influencer marketing efforts resonate and improve your brand’s online presence.
Make Use of Influencer Marketing Platforms for Authenticity Checks
The best influencer marketing platforms offer built-in tools to detect fake followers and analyze audience authenticity. Think: tools that use smart algorithms to check for bot activity. Sometimes, it also includes unusual engagement and demographic data. All these are essentials, especially for a vibrant market of influencer marketing in the Philippines, where real connections matter. With influencer marketing platforms that perform authenticity checks, your brand is guaranteed to focus on true impact and authentic reach.
FAQs
Why is an influencer marketing strategy important for my brand?
It helps ensure your influencer marketing campaigns are with purpose, achieving specific goals like driving sales or increasing brand awareness. Without a strategy, your influencer marketing efforts can be very disorganized and flushed down the drain.
How do I set goals for my influencer marketing strategy?
As always, it’s better to set SMART: Specific, Measurable, Achievable, Relevant, and Time-bound goals. Instead of vague objectives, be specific, like “increase website traffic by 15% in 3 months” or “generate 50 new leads within this campaign.” These goals guide your choice of influencers and content.
What types of influencers should I include in my strategy?
It’s always going to be up to your brand. Make a clear and specific goal for your influencer campaign. From there, you can identify which influencers to onboard with your strategy, who fits and whose content truly resonates with your target audience.
Create an Effective Influencer Marketing Strategy With CODM
So, you’re thinking about leveraging influencer marketing soon? Get expert help from the real experts themselves! reach out to Carl Ocab Digital Marketing influencer marketing team and let’s get started on your influencer campaign. Contact us today!
