Anyone with a good slice of creativity can fire up Photoshop and whip out a good looking banner in a jiff – but not anyone can whip out a banner that’s a click magnet that still – looks good.
Not anyone until now.
I know I’ve been out for awhile, and the reason I keep telling you guys is that I manage a lot of stuff lately, especially right now because I was so blessed that I was able to get my own office with a full time programmer – which is pretty cool to say the least. Someone calling you “sir” just ups the ante.
So to get back to the game, I’ve compiled a couple of insider secrets that happen to work and get good results when I make banners for the advertisers on this blog.
And these insider secrets, doesn’t need you to be a graphics expert or a high paid copywriter, these secrets are the kinds that you can do by yourself.
1. Know Who Are The People You Are Talking To
The ad above is the one I give out to Ultimate Blogging Theme affiliates – and they work great. If you look at the first line of the banner, it calls all the bloggers. The Ultimate Blogging Theme is a product for bloggers so most likely, my affiliates place this banner on sites where most people have blogs.
Having the line “hey bloggers” get people’s attention because they can relate.
2. Short And Sweet, To The Point
People on the internet have less time compared offline.
The thing is, there’s a big “x” button on the upper right hand corner of the screen. There’s also a nifty back button on the browser – and there are tons of websites to visit. A lot of choices, so why would they stay on your site?
Like they say, the first 3 seconds is your chance to impress, to make them stay or to tell them your message.
3. Curiosity, Curiosity, Curiosity
This ad has been on my blog for quite some time. With a little dash of attitude, POOF! Click magnet!
Curiosity is one of the most effective techniques to get people to click, it’s human nature – we want to know more, we don’t need to, but we “want” to.
It’s powerful, especially when you add this ingredient…
4. Benefit, Benefit, Benefit
I’m letting you in in a little secret… that green little ad you see above, is by far, the most effective ad on my blog.
Simple, straight forward – benefit.
All the stuff we do, we do it because we benefit from them.
Let’s have a little question and answer here, for example, the people who go to the gym.
- Why do you go to the gym? – to lose weight
- Why do you want to lose weight? – to look good
- Why do you want to look good? – to impress others, to feel good
Everything we do, there’s a benefit – that’s what keeps us going.
5. Easy To Read
The most often question people ask about ad typography…
“What font should I use?”
Some people say, Arial, some say Times New Roman, Georgia, Tahoma, Verdana, the list goes on – the results varied.
But what most people forgot to test is – the font the blog is using. In other words, blending the ad to the blog.
Now what happens here is that your ad gets read more often because the typography is the same as the blog and people think it’s not an ad.
Also, one thing – don’t let readability suffer for design.
6. Salestickies (Handwritten text)
In the contrary, you can standout. Handwritten texts just grab attention like a man sleeping in a rock concert.
What can I say it’s unique. Have a look at this…
If you want to download some Salestickies, you can check out my Direct Response Templates, it’s one of the bonuses.
7. Namedropping
This simple edit will only take you a minute to implement on your ads but you’ll get something big in return.
For example, you can turn…
“How to rank high in the search engines”
To…
“How to rank high on Google”
“Make money with videos”
To
“Make money with Youtube”
Test, Test, Test!
The good thing about online advertising is you can implement changes quickly. In a matter of minutes, you can change the banner ad that shows up on your website. In a matter of seconds, you can change the copy of your AdWords ad.
The internet is testing paradise.
You should use this to your advantage because not all these tips work on all places.
Like my favorite speaker/author Tom Peters always say…
“Test fast, fail fast, adjust fast.”
